Newtail is the leading Retail Media solution in Latin America, supporting large retailers in building a
strategy for the monetization of their digital assets.
The platform offers a simplified, self-service approach for the sale of advertising spaces such as sponsored products, banners,
and videos, in addition to the monetization of audiences via offsite monetization with services such as Google and Meta.
Used by the country's main marketplaces, such as Casas Bahia and Panvel, the solution was designed by the founders of
Americanas Ads, the first Retail Media tool in Brazil, raising hundreds of millions of reais in
revenue and used by more than 3 thousand advertisers.
100% digital retailers, influencing consumers from awareness to delivery with an intelligent advertising platform. We are always looking for people who are excited to face these challenges.
of opportunity in the market
impact on Brazil's GDP
of movement in 2021
of active establishments
They are expected to have a turnover of R$ 615 million in 2023. Learn about the new startups accelerated by Endeavor.
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Our company was founded by passionate and dedicated visionaries committed to turning their ideas into reality.
With a unique combination of skills and experience, our founders lead with innovation, integrity, and a clear vision for the future.
Discover more about the people behind our success and how their trajectories influence what we do today.
Gabriel Monteiro
CEO and co-founder of Newtail, with over 10 years of experience with digital retail. He founded Shopgram, a fashion and design marketplace, a startup acquired by B2W (now Americanas S/A) in 2015. At Americanas, he was responsible for managing the Submarine - the group's second largest e-commerce operation - leading a group of more than 100 employees and supporting the resumption of growth of more than 2 digits for the brand.
Rafael Amorim
CTO and co-founder of Newtail, with over 16 years building retail technology solutions. He was the founder of Admatic, a company acquired in 2015 by B2W and today Americanas S/A. At Americanas, he was responsible for creating Americanas Advertising, the first Retail Media tool in Brazil, raising hundreds of millions of reais in revenue and used by more than 3 thousand advertisers.
Diego Bonna
Co-founder of Newtail and responsible for the company's commercial area, he has more than 15 years of experience in sales management, large accounts, e-commerce and consumer goods. He was part of Rappi's starting team in Brazil and led the restaurant and CPG verticals. He has worked in several companies, such as Unilever, MARS, Raízen and Reckitt Benckiser.
For us, some pillars are essential to guide the team and the challenges we face on a daily basis.
Our mission is to change the way our clients handle the retail transformation. We must be the reference in delighting our clients and their clients. We go to great lengths to bring satisfaction to their relationship with us. Relationship areas are treated as an investment and not as a cost.
We believe that together we are able to build a much more positive path than individually. And to be together, we need to be on the same page. Transparency in processes, numbers, and actions are essential.
We want to have the best people for our construction journey and we understand that they are scattered everywhere. Our focus is on discussing the best ideas for growing together and not on details that could take our attention away from what is most important.
We are people used to always seeking improvement, so when faced with situations that we do not agree with, we act as agents of change, either acting together with those involved, charging or seeking alternatives.
We are not afraid to make decisions and take action, especially in cases of uncertainty. We are not afraid of making mistakes and accepting our mistakes and decisions, after all, we learn from them.
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Each of the teams are the pillars that contribute to the industrial and retail revolution.
We are people used to always seeking improvement, so when faced with situations that we do not agree with, we act as agents of change, either acting together with those involved, charging or seeking alternatives.
We keep processes organized, control accounts, results, and facilitate business management. Identifying bottlenecks and opportunities for improvement, in addition to paying special attention to the company's HR.
Our data team builds, processes, and analyzes all the information we receive transforms this into insights and knowledge both for our company to continue to evolve and to help our clients grow.
From conception to launch, our product team is always looking for improvements and discovering new ways to guide our product to the best possible experience.
Our commercial team is always helping to bring our customers to the highest level of retail and helping them to find the best solution for their business.
Our marketing team is always seeking to create creative and disruptive actions to enhance our brand in the market, generating authority and impactful results.
Count on the experience of those who understand Brazilian retail and start enjoying a new revenue line with higher margins than any other initiative.
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