of an increase in sales
increase in impressions
increase in clicks
See details of how Newtail helped Casas Bahia achieve great results during Consumer Day 2024.
The Casas Bahia Group
The Casas Bahia Group is a national retail company specialized in the sale of electronics and furniture. It is present in the minds, hearts and homes of Brazilians with e-commerce and the stores of the brands Casas Bahia and PontoFrio; the online sales of Extra.com.br; BanQi's financial solutions; the Bartira furniture factory and the logtech Asap Log.
With around 35,000 employees, Grupo Casas Bahia has been publicly traded in B3 since 2013, maintaining strong operations in more than 500 municipalities, 22 states and the Federal District. Through the most digital and robust logistics network in Brazil, it connects about 1.1 thousand physical stores, 29 distribution centers and delivery hubs to about 97 million customers, offering products, credits, financial services and solutions developed with the highest technology.
It currently partnered with Newtail to enhance its Retail Media platform, Casas Bahia Ads.
Increase sales on Consumer Day
Consumer Day, celebrated on March 15, has become an extremely important date for Brazilian retailers. With that in mind, Casas Bahia needed to adopt Retail Media strategies to boost sales during this date in 2024, which extends to every week.
The main challenge was to define which categories would stand out, those that would have the most potential with advertisers and partner agencies, in order to increase conversions.
Get actionable data for decision-making
Through Newtail's self-service Retail Media platform and our specialists, it was possible to collect personalized data and reports that provided the essential insights to define the advertising strategy for Consumer Day, such as:
➡️ What were the main investment areas and strategic categories;
➡️ What were the data projections to strengthen the publisher-advertiser relationship;
➡️ What were the points with the highest potential and placements (placement of the ads) with the highest or lowest coverage;
➡️ What was the best way to arrive at results in different categories.
In addition to the insights for Casas Bahia, the advertisers also received their objectives and the event strategy in a personalized way:
➡️ Presentation of insights with information obtained from market research and data collected on the Newtail Retail Media platform;
➡️ Interpretation of ROAS data from campaigns;
➡️ Definition of strategies and objectives of a campaign, in addition to its maintenance throughout the event.
95% increase in campaign clicks
Compared to the week before Consumer Day, the results were impressive:
Count on the experience of those who understand Brazilian retail and start enjoying a new revenue line with higher margins than any other initiative.
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