Success story

Find out how Newtail helped KaBum Ads! to achieve great results by promoting Intel Games Days, in celebration of International Gamer Day.

About

KaBuM!

Founded in 2003, KaBuM! was one of the pioneers in Brazilian e-commerce and today it is the largest Technology and Games e-commerce in Latin America.

The retailer's website is one of the most accessed in the country and is recognized by the main evaluation indices and quality seals, such as 1st place in the Reclame Aqui Award, in the E-commerce - Informatics category in 2021 and 2022.

It has currently partnered with Newtail to enhance its Retail Media platform, KaBUM! Ads.

Challenge

Encourage entertainment and fun by generating more sales

Every year, Intel promotes Intel Gamer Days, taking advantage of the International Gamer Day celebrations, on August 29, to offer exclusive offers and special products.

So, the KaBuM challenge! was to develop a campaign that would bring entertainment and fun to the gamer community and at the same time promote sales, presenting special offers to the retail public.

To achieve this objective, a 360º campaign was developed, with points of contact with customers at every stage of the purchasing funnel, and Newtail was fundamental to this project.

In addition to generating a lot of awareness and brand recognition among gamers for Intel, the platform of Retail Media by Newtail played an essential role with the funnel ads that allowed KaBum! add even more value to the campaign with sales performance.

Strategy

Utilization of the entire KaBuM! media ecosystem to impact more users

Or KaBum! , as the largest gaming and technology ecommerce in Latin America, launched its first map on Fortnite, with the Ninja Room theme. On the map, the player explores the entire room and could find hidden items and the Intel mini game to play.

Upon entering the Intel World, the player begins his mission: to defeat 6 waves of enemies, defending INTEL products and finding Easter eggs for discount coupons on brand products.

The entire KaBuM media ecosystem was used! communicate the campaign to the customer, being:

• Personalized brandpage with the campaign
• Banners all over the site
• Sponsored Product
  
• Activations on social networks
  
• Use of influencers
  
• Email marketing
  
• Web push
  
• Discount coupons
  

While the community was entertained in the games, purchase triggers were activated, such as:

• Whole brand mini game customized with brand identity
• Inserting products in the mini game
• Easter discount coupon eggs hidden on the map
  
• Live of influencers playing live and challenging the community
  

Results

Highly measurable campaigns with ROAS of 23

The results of the project were monitored in real time by Newtail's Retail Media platform and were very expressive:

• +145k impressions
• +R$250 thousand generated in revenue
• +28% of increase of items sold
• +21% of increase in sales with ads
• ROAS average of 23